Top
Close
Follow Us ON
Topics
College Basketball Duke Louisville North Carolina Notre Dame Syracuse Virginia Memphis Temple Virginia Commonwealth Kansas Oklahoma Marquette Villanova Big Ten Illinois Indiana Maryland Michigan Penn State Wisconsin Yale Northern Iowa San Diego State Arizona Stanford Preview/Prediction Kentucky LSU South Carolina Gonzaga College Football Clemson Florida State Louisville Duke East Carolina Memphis Baylor Oklahoma Texas Michigan State Michigan Ohio State Penn State Illinois Iowa Notre Dame Akron Eastern Michigan Oregon Arizona UCLA USC Utah Georgia Missouri South Carolina Tennessee SEC - West Alabama Arkansas Auburn LSU Mississippi State Ole Miss Texas A&M MLB Cleveland Indians Boston Red Sox New York Yankees Toronto Blue Jays Texas Rangers Chicago Cubs Miami Marlins New York Mets Philadelphia Phillies Rumors NBA D-League Boston Celtics Brooklyn Nets New York Knicks Philadelphia 76ers Toronto Raptors Chicago Bulls Cleveland Cavaliers Detroit Pistons Indiana Pacers Milwaukee Bucks Atlanta Hawks Charlotte Hornets Miami Heat Orlando Magic Washington Wizards Preview/Prediction Rumors Denver Nuggets Minnesota Timberwolves Oklahoma City Thunder Portland Trail Blazers Utah Jazz Golden State Warriors Los Angeles Clippers Los Angeles Lakers Phoenix Suns Sacramento Kings Dallas Mavericks Houston Rockets Memphis Grizzlies New Orleans Pelicans San Antonio Spurs Western Conference NFL Buffalo Bills Miami Dolphins New England Patriots New York Jets Baltimore Ravens Cincinnati Bengals Cleveland Browns Pittsburgh Steelers Houston Texans Indianapolis Colts Jacksonville Jaguars Tennessee Titans Denver Broncos Kansas City Chiefs Oakland Raiders San Diego Chargers Fantasy Dallas Cowboys New York Giants Philadelphia Eagles Washington Redskins Chicago Bears Detroit Lions Green Bay Packers Minnesota Vikings Atlanta Falcons Carolina Panthers New Orleans Saints Tampa Bay Buccaneers Arizona Cardinals Los Angeles Rams San Francisco 49ers Seattle Seahawks NFC Preview/Prediction Rumors New Jersey Devils Philadelphia Flyers Other Boxing Collegiate Sports Culture/Misc General Sports Golf Local Sports MMA Olympics Other Sport Pro Wrestling Rumors Satire/Humor Tennis Track and Field Soccer WNBA Los Angeles Sparks

© 2016 FootBasket

Advertise Here Flag

Powerade’s “Just A Kid” Campaign Spotlights Athletes From Humble Beginnings On Road to Olympics

With the Rio 2016 Olympic Games drawing near, POWERADE proudly announced partnerships with three U.S. athletes whose personal narratives and struggle reflect the brand’s “Just a Kid” campaign, aiming to inspire by taking a passionate stand for the potential in every young athlete.

Claressa Shields (women’s boxing) of Flint, Mich., Shakur Stevenson (men’s boxing) of Newark, N.J., and Lopez Lomong (men’s track & field, 1500m) from Portland, Ore. by way of South Sudan, will serve as POWERADE brand ambassadors for the Rio 2016 Olympic Games.

Claressa “T-Rex” Shields became the first American female to win an Olympic gold medal in boxing by virtue of her triumph at the London 2012 Olympic Games. Claressa is just a kid from Flint, Mich. She was 11 years old when she began boxing in her hometown, and has only lost a single fight since then. A film based on Claressa’s incredible life story is currently in development at Universal Pictures.

Lopez Lomong is a U.S. Olympian whose life is the embodiment of the American dream. Just a kid from Kimotong, South Sudan, at the age of 6, Lomong was abducted during the Sudanese Civil War. He escaped by running for three days straight. After spending 10 years in refugee camps, he eventually made his way to the U.S where he was granted refugee status and American citizenship. He currently resides in Portland, Ore. Lopez has competed for Team USA in both the Beijing 2008 Olympic Games – where he was elected to Opening Ceremony flag bearer by his fellow Team USA members and the London 2012 Olympic Games.

Shakur Stevenson, is the U.S. Olympic Trials Champion in boxing and Americas Olympic Qualifier gold medalist. He also is the first male boxer ever to win a Junior and Youth World Title and Youth Olympic Games gold medal. Just a kid from Newark, N.J., Shakur was introduced to boxing when he was only five years old by his grandfather.

Each of the athletes will be featured in a biographical digital spot that will return each to his/her respective hometown to tell their “Just a Kid” story. They also will be featured in out-of-home, digital and social media and point-of-sale displays.

-- Glenn Erby

Show Comments
Load