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Powerade’s “Just A Kid” Campaign Spotlights Athletes From Humble Beginnings On Road to Olympics

With the Rio 2016 Olympic Games drawing near, POWERADE proudly announced partnerships with three U.S. athletes whose personal narratives and struggle reflect the brand’s “Just a Kid” campaign, aiming to inspire by taking a passionate stand for the potential in every young athlete.

Claressa Shields (women’s boxing) of Flint, Mich., Shakur Stevenson (men’s boxing) of Newark, N.J., and Lopez Lomong (men’s track & field, 1500m) from Portland, Ore. by way of South Sudan, will serve as POWERADE brand ambassadors for the Rio 2016 Olympic Games.

Claressa “T-Rex” Shields became the first American female to win an Olympic gold medal in boxing by virtue of her triumph at the London 2012 Olympic Games. Claressa is just a kid from Flint, Mich. She was 11 years old when she began boxing in her hometown, and has only lost a single fight since then. A film based on Claressa’s incredible life story is currently in development at Universal Pictures.

Lopez Lomong is a U.S. Olympian whose life is the embodiment of the American dream. Just a kid from Kimotong, South Sudan, at the age of 6, Lomong was abducted during the Sudanese Civil War. He escaped by running for three days straight. After spending 10 years in refugee camps, he eventually made his way to the U.S where he was granted refugee status and American citizenship. He currently resides in Portland, Ore. Lopez has competed for Team USA in both the Beijing 2008 Olympic Games – where he was elected to Opening Ceremony flag bearer by his fellow Team USA members and the London 2012 Olympic Games.

Shakur Stevenson, is the U.S. Olympic Trials Champion in boxing and Americas Olympic Qualifier gold medalist. He also is the first male boxer ever to win a Junior and Youth World Title and Youth Olympic Games gold medal. Just a kid from Newark, N.J., Shakur was introduced to boxing when he was only five years old by his grandfather.

Each of the athletes will be featured in a biographical digital spot that will return each to his/her respective hometown to tell their “Just a Kid” story. They also will be featured in out-of-home, digital and social media and point-of-sale displays.

-- Glenn Erby

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