LeBron James isn't a business man, he's a business, man.
James has built an empire with his brand since joining the NBA in 2003, and it looks like he will enter the Michael Jordan territory when it comes to the richest NBA players (and athletes for that matter) of all time.
LeBron's business parter and best friend Maverick Carter spoke with GQ recently, and was asked about the King's new lifetime deal he signed with Nike back before the 2015-16 NBA season began.
There, Carter revealed that James is about the billions:
So you just negotiated an unprecedented lifetime contract for LeBron with Nike. What’s your secret to being a great negotiator?
You have to go into the room understanding a couple things. You have to know what you want. You have to know how to clearly articulate those things. You have to know what’s important to the other side and what they want. Be able to articulate those things, too. And then you have to be willing to not take everything. If you go into the negotiation like, I’m gonna get every dollar, every piece of real estate—I’m just gonna take this guy’s fucking pants off—you may be able to do that once, maybe twice, but after that, people aren’t going to want to do business with you. When you’re negotiating something like the Nike deal, it’s gonna last a lifetime, literally. The minute this negotiation’s over, we’re gonna work with these people every day. So you don’t want to leave them with a bad feeling.