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How Kevin Durant Indirectly Helped Under Armour Make Billions

Last year, Kevin Durant had a big decision to make after his endorsement deal with Nike expired. KD reportedly had a huge deal from Under Armour, a company based from where he's from in Maryland. 

KD eventually ended up re-signing with Nike for a huge contract. While doing it, he may have done Under Armour a favor.

As Nick DePaula details on Yahoo! Sports' The Vertical, Durant making the decision to stay with Nike indirectly helped Under Armour make billions of dollars. 

It helped the company make Stephen Curry their focal point. Now two MVPs and a championship later, Curry is the most popular player in the league and has the most sales sneaker-wise, too. 

Had KD signed with Under Armour for their massive offer, he would have easily been the face of the brand. It may not have turned out well, since his 2014-15 season was full of injuries. With that, it would've meant tons of money lost for the brand. 

With Curry, they hit the jackpot. Their brand revenues have increased to $5 billion, and they are on track to outpace Nike in percentage increase on stock price...for the first time ever.  Curry is already on track to outsell KD's sneakers by over $100 million in sales. 

While it's all good for UA, what does it mean for Nike? Well, they really don't have too much to worry about. It well take A LOT for the likes of Under Armour and even Adidas to even come close to the sales and worth of the swoosh. 

However, it's a good start for Under Armour. No one would have expected the brand to come up this big like they have as of recent. 

I guess they could thank KD in a way. 

-- Josh Dhani

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