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Here's Why the NFL Is Fining Teams for Posting Highlights on Social Media

The "No Fun League" either knows what’s best and will have the last laugh, or this could be the beginning of the end for the NFL.

With viewership down and fans complaining, the league took a perceived proactive approach and banned teams from posting their own gameday video and GIFs, according to ESPN's Darren Rovell.

Beginning Wednesday, NFL teams can be fined for violating a newly introduced part of the league’s social media policy.

According to two league memos obtained by ESPN, teams no longer can shoot video inside the stadium during the game and post it on social media, nor can they use Facebook Live, Periscope or any other app to stream anything live within the stadium.

Teams also can’t take highlights of what happens on the field and make it their own by using their own video or posting highlights from television directly to social media. Teams also can’t turn highlights into GIFs (graphic interchange formats).

According to reports, league officials want to make sure that the league maintains control of what portion of the product gets seen.

Violations of the policy will cost teams up to $25,000 the first violation and up to $50,000 the second time and up to $100,000 for each additional violation of the policy.

-- Glenn Erby

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