Kristaps Porzingis can now count Kobe Bryant as one of his bosses.
The New York Knicks rookie has gone from booed on draft night to the toast of the city and Madison Avenue after inking another big time endorsement deal, this time with BodyArmor.
“I saw other players drinking it, and so I bought it in the store and really liked it,” he said of the drink, which is endorsed by the likes of James Harden and Klay Thompson and counts Kobe Bryant as an equity partner.
Porzingis will reportedly be featured on BodyArmor in-store advertising as well as on billboards throughout the New York area.
“Kris has been on our radar since the draft, and it’s a great partnership for us because he really loves the product,” BodyArmor co-founder and chairman Mike Repole said. “By the time he would have been noticed by the other sports drink companies he would have had to have won two titles and had 10 All-Star appearances.”
Porzingis is third in points at 14.6 per game and third in minutes played at 28 per game among rookies.