There’s never been a one-stop shop for all your Jordan Brand gear and apparel until now. On Saturday in midtown Manhattan, Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and filmmaker Spike Lee officially welcomed the first consumers to “Flight 23” at Footaction.
The group untied a pair of giant shoelaces to signify the opening of the store, welcoming hundreds of fans lined up at the store on West 34th Street. Fans of the Jordan movement and apparel company braved cold weather for hours just for the opportunity to be one of the first in line.
“With Flight 23, we’re thrilled to bring the Jordan Brand vision to life in three-dimensional form, only steps from where Michael himself experienced some of his finest moments as a player,” said Miller. “Through our partnership with Footaction, we’ve created a retail experience that not only pays homage to where Jordan Brand has been, but also speaks to our vision for the future.”
The night before the grand opening, Earl Thomas and Carmelo Anthony stopped by for a sneak peak.
“This is like Jordan’s house in New York. I’ve been excited about this for a long time, and it’s even crazier than I would have thought,” said Anthony after getting his first look at the store.
Footaction also commemorated the new opening by restocking two classic Air Jordan retro 11s this morning.
Here’s the full gallery below from what happened: