It's really nice to see them do this now after the recent success of Reebok. Nike looks like they will remain number one in the marketing of basketball, so basically it's a fight between Reebok and Under Armour for who claims the number two spot. But let's not forget Adidas, either.
With all the people that are joining Under Armour, they look like they are well on their way to reaching a lot of success in promoting their hoops brand. I think they be right behind Nike, and these commercials they have been doing lately has really been helping.
There was already a really good one earlier with Derrick Williams. Below is a video of what they did with Kemba Walker, which is really great and inspirational:
Really digging Under Armour, they're doing great.
