Andrew Luck is in Indianapolis with a beard quietly going about his business as he prepares to usher in a new era in Indianapolis Colts football.
There are no commercials or national television ads for Luck right now. Just an iron clad focus.
Luck chose to ignore large endorsement deals, and marketing campaigns and instead focused on learning his playbook and graduating from Stanford. Bob Kravitz of the Indianapolis Star delved into why Luck chose to stay relatively oblivious this off-season unlike his counterpart.
“I really didn’t have much time,” Luck said. “And I wanted to make sure I had time to handle the stuff that mattered, whether it was moving into an apartment, finishing school or learning the playbook. There was so much going on, I figured the less time I spent promoting myself or doing ads, the better for me. I figured I’d wait and hopefully, at some point, a big fish will come along.”
“And really, to each his own. I don’t necessarily think my way is the right way. It’s what’s best for each person. It’s fun to see Robert capitalizing on his situation.
“We talked about this right after school, but since then, we haven’t focused much on it. I’m living fine right now. I’ll focus now on football and maybe after the season is over, we’ll pursue some other opportunities, maybe something in the Silicon Valley. But for now, the time isn’t right.”
Each players approach to is their own. If Luck goes out and lights it up as a rookie, the sky is the limit for him as a pitch man. Luck may never become the advertising dream that RG3 is anyway -- based off their personality and demeanor.
So far, I like what I’m seeing Luck and I expect with the way he plays the game -- endorsements or no endorsements -- he’ll never hurt for money.
Photo Credit: Joe Robbins/Getty Images
Glenn Erby is a NFL writer for FootBasket. He also owns the NFL blog, Tha Cover 2. You can read more about him over there. Follow him on Twitter @thacover2.
