The New Orleans Hornets are no longer. New Orleans owner Tom Benson and management announced today the official logo that will be taking over the team starting next season.
Here’s the logo and press release from Hornets official site:
A name that will represent the culture and resolve of the Gulf Coast region while also symbolizing Louisiana’s most pressing initiative of coastal restoration and wildlife conservation. Benson introduced the team’s new logos, as well as color scheme, during the announcement.
“When we purchased the basketball team, it was a priority to change the name to reflect our culture, our community and our resolve. The Pelican does that,” said Owner Tom Benson. “Our region has been hard hit in recent years and the one thing that stands out is the resiliency and determination to comeback, to fight and overcome. The Pelican symbolizes that. The synergy of this name, this bird and the future of our state and region are intertwined and in three, five, ten years from now, it will be not only be a name of a sports franchise but it will also be the face of the continued recovery of our region”
The Pelicans’ colors will be blue, gold and red. The team’s primary color, blue, is taken from Louisiana’s state flag. The Pelicans and Saints will share the color gold, uniting the organizations, while celebrating the spirited life of New Orleans and its many celebrations (gold is also a commonly found color on the “crown” of the pelican). Red represents fraternity and is indicative of the blood provision of the mother pelican and the vibrant color underneath the pelican’s throat. All three colors are found on the City of New Orleans flag.
