Sprite Launches Limited Edition Flavor By LeBron James

LeBron James is winning at his off-the-court business. BizJournals.com is reporting that Sprite has allowed LeBron to put his own spin on his own signature limited edition version of Sprite, which will be made available sometime this month.

The limited edition “Sprite 6 Mix” by LeBron James combines the taste of traditional Sprite with a cherry and orange flavor, Atlanta-based Coca-Cola (NYSE: KO) said.

The packaging features a custom logo sporting James’ name and jersey number, and his initials appear on the background of the label. It also features a custom “6” with a crown integrated to represent James’ most popular nickname — “King James.”

The product hits U.S. store shelves in mid-March and will be available in 20-ounce bottles and 19.2-ounce cans.

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