The Atlanta Hawks were on a roll on and off the court. They were cruising towards a huge winning streak, leading to the team's Twitter account adding a "W" in their name for each time they won.
Soon as one goes down their timeline, they would see a "HaWWWWWWWWks" name on it. It got so crazy that the account had to start putting letters in the avatar because the Twitter name slot eventually reached a limit.
Well, it all ended on Monday night when the Hawks lost to the New Orleans Pelicans.
https://twitter.com/PelicansNBA/status/562449251460861952
Atlanta was definitely sad:
https://twitter.com/ATLHawks/status/562454471028903936
