The phrase for Cleveland sports fans is "There's Always Next Year," since they haven't won a title since the Jim Brown days with the Browns.
LeBron James has a chance to change that with the Cavaliers in this year's NBA Finals, and Nike is backing him up with this "There's Always This Year" campaign.
Take a look at the ad they put in the Cleveland Plain Dealer today:
And then there was this during Game 3:
