LeBron James Criticizes Controversial H&M Ad in Powerful Instagram Statement

H&M has been getting crushed on social media after an ad featuring a black kid wearing a hoodie that read “Coolest Monkey In The Jungle" circulated around social media.

LeBron James has worn the social injustice hat well recently, and this day was no exception as he quickly responded to the racist ad by making a strong statement on Instagram.

James responded after stars like Diddy, The Weekend and others blasted the company for the gaffe.

@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople🤴🏾👸🏾👨🏾‍⚖️👩🏾‍⚖️

A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST