We now know how Puma was able to land the likes of Deandre Ayton, Marvin Bagley III, and Zhaire Smith (Texas Tech) among others. The sneaker and apparel company had a gem in their back pocket, namely their new president of the basketball division.
It's the one Shawn Carter. Jay Z if you’re not familiar.
“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, JAY-Z felt it “was something he wanted to be a part of,” according to Petrick.Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.
“What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith. We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball l, all the aspects of the culture around basketball as much as the on-court presence that we will have,” Petrick added.Follow
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